About Michael Westendorf

Michael Westendorf is president of Sterling, Hoffman & Co.
 
 

How Independent Is “Independent”?

by In: Beyond, Leadership, Michigan | Published: Feb 9, 2010

With an inti­mate involve­ment in cre­at­ing a new pub­li­ca­tion, less than a year ago, one becomes increas­ingly aware of the col­lege media land­scape, espe­cially in Michi­gan (where we are). I was already an avid daily reader of Cen­tral Michi­gan Life, the State News, and the Michi­gan Daily (none of which are pub­lished at my uni­ver­sity), so I had a pretty fair grasp on col­lege media in gen­eral, the trends, the indus­try, etc. How­ever, it’s the lit­tle nuances that one doesn’t notice until he’s fully engulfed in the indus­try that I’ve been enjoy­ing, and one of those is the use and preva­lence of the term “inde­pen­dent”.
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