Web Lessons From the ‘Snowmageddon’

Let’s just say that last week was unprece­dented for us here in Wash­ing­ton, D.C.

Two bliz­zards, four days of can­celed classes and one destroyed out­door canopy later, things seem to be return­ing to nor­mal at Amer­i­can University.

The weather caused us to miss two print edi­tions, so the Web became cen­ter stage.

As Web Edi­tor at The Eagle, I con­tin­u­ously mon­i­tored Twit­ter and Face­book for signs of any news. I was orig­i­nally tipped off about the canopy story through Twit­ter, and we also learned about some snow-related per­sonal injuries through the snow as well.

We asked for user-generated con­tent on Twit­ter and Face­book, and got some great pic­tures as a result.

Our biggest news day was Wednes­day, when the canopy col­lapsed. Our read­ers were hun­gry for updates, and we tried to pro­vide those to them. Offi­cials who rarely talk to us at out­side of nor­mal work­ing hours were happy to talk to us — in the mid­dle of a bliz­zard — which sur­prised me

I also started doing rewrites of some metro news that came from other sources. It was good to have, but the traf­fic did not seem to agree with me.

But in clos­ing, my best advice is to have a Web plan going into a major news event. Know what your resources are. We were for­tu­nate to be given some advance notice, and were also able to ben­e­fit from not hav­ing classes, but that’s not always the case. Either way, think of cre­at­ing an “on duty” posi­tion — some­one respon­si­ble for keep­ing the blogs updated, keep­ing the art and home­page fresh and doing rewrites. Basi­cally a jack-of-all-trades.

And most of all have fun. Enjoy the increased traf­fic to your site, Twit­ter fol­low­ers and Face­book fans. Work­ing hard to cover a major event def­i­nitely pays off.

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About Ethan Klapper

I am the Web Editor of The Eagle, the student paper of American University in Washington, D.C. We have recently finished our migration from College Publisher to ExpressionEngine. I'm always looking for new and cool ideas. On the side, I'm a junior print journalism/political science double major. I also intern at The Washington Post, in the News Video department.
 
 

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