Helping Staff Handle Criticism

As can often be the case at many news­pa­pers, the rela­tion­ship between Edi­tors and other staff can become strained when sug­ges­tions meant to improve the con­tent cause an indi­vid­ual to feel antagonized.

Per­son­ally, I’ve always found that wrap­ping a cri­tique in a com­pli­ment is the best deliv­ery system.

Blue= Com­pli­ment

Red= Crit­i­cism

Your head­line was great. I think the story needed a lot of work. There are sev­eral places where you can improve it. The idea is good though.  I’m look­ing for­ward to see­ing the next draft.

Of course it is pos­si­ble that the recip­i­ent may still be some­what indig­nant.  By nature, some just don’t respond well.

What do you do when you need to cor­rect a per­son with whom you work?

How do you give criticism?


If they  don’t respond well to the crit­i­cism… what do you do?  How should one smooth things over?

 

About Kelsey Schnell, Creative Developer

Kelsey is the Creative Developer of College Newsroom and former Editor in Chief of the Ferris State Torch at Ferris State University. Currently he works at a marketing and PR firm in metro-Detroit. He is not good at picking up subtle hints or heavy objects. Visit Kelsey's personal site, www.kelseyschnell.com
 
 

5 Responses

  1. Connor says:

    I’ve used that method a lot in the past, and my staff has named it the “insult sand­wich,” so I’ve had to move away from it. Every time I gave a com­pli­ment, they’d just stand there wait­ing for the bad part.

    This year, I’ve been able to make my staff cri­tique them­selves. Rather than approach them and tell them what is awful on their page last week, I ask them what they think. If they don’t get it, I ask more and more spe­cific questions.

    What do you think about how the sec­tion went last week .… How about page 11 .… Is there any­thing you’d change .… How do you think the Andy Iams fea­ture turned out .… do you think that pic­ture looks good?”

    As opposed to: “That fea­ture pic­ture on page 11 sucks.”

    A cou­ple months into the year, I hardly have to do this any­more with my staff, because the major­ity of the time, they ask them­selves those ques­tions dur­ing the week, and things end up look­ing nice.

  2. Kelsey Schnell says:

    Con­nor–

    I like those ideas. The con­cept of the “insult sand­wich” is a likely end result after pro­longed expo­sure to a sys­tem­atic cri­tiquing system.

    What hap­pens if the staff per­son doesn’t come to the same con­clu­sion. What if they DON’T see a prob­lem with the Andy Iams feature?

    Do you then go back and try to re-train them on “what makes some­thing good”?

  3. fox says:

    I don’t think you can get too caught up on agree­ment regard­ing all crit­i­cisms. This is a touchy-feely thing choos­ing what is “good.” Some things are absolute in this indus­try, but many oth­ers are not. Even pro­fes­sion­als won’t come to con­sen­sus on what is good most of the time. If a staff mem­ber doesn’t agree all the time, I think you have to let it go. Save your what is good and what is bad for those defin­i­tive exam­ples — so the whole staff can learn. If some stuff is just ok, it may not be worth point­ing out.…

    I think point­ing to indus­try stan­dards is always a good way to deliver crit­i­cism — what do the pros do and how does this con­tra­dict with stan­dard practice?

  4. jahughes says:

    I like Connor’s approach and wanted to add an idea to it.

    I think instead if they don’t get the “what do you think of this (story/photo/design)” ques­tion like you want them to or are expect­ing them to, it’s time to ask:

    How could this be made bet­ter? What do you think the prob­lems and what can we do to fix them?”

    BUT be pre­pared with your own answer in case they’re vague, sim­ply say they don’t know or for some rea­son think it’s per­fect. (which we, as jour­nal­ists, know that’s never the truth)

    I really like the phrase “if you aren’t a part of the solu­tion, you’re a part of the prob­lem,” and I think that really holds true when it comes to giv­ing out criticism.

  5. fox says:

    Being unable to accept crit­i­cism is just unac­cept­able in a prop­erly func­tion­ing news­room. It is some­thing that needs to be taught in col­lege news­rooms, for sure, and fos­tered. But there can not be a com­pro­mise to cod­dle young jour­nal­ists. Dis­agree­ing is accept­able, of course, but being unwill­ing to accept crit­i­cism doesn’t work.

    I also like jahughe’s last com­ment: I really like the phrase “if you aren’t a part of the solu­tion, you’re a part of the prob­lem,” and I think that really holds true when it comes to giv­ing out criticism.

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